Qn5. Reflect on the main purpose of this festival
Tuesday, June 16, 2009
The main purpose of this festival is to position Singapore as a regional fashion hub, showcasing the art piece of the young designers. Not every designer who was involved in this festival is famous and well-recognized by the audience. However, this is the reason why they were involved as part of the festival.
This is the opportunity given to the young designers to showcase their designs to the audience. Thus the event organizer decided to introduce brands that are inspiring but not necessarily retail driven to every one. Every design revealed the how innovative and inspiration the designer had in him or her. Through this event and by working alongside with various popular fashion brands, Singapore designers were able to gain more recognition amongst the local crowd. Their designs may thus appeal to the local fashionistas or even to any Singaporeans.
With 11 fashion shows and besides introducing new brands to the audience, such event also enabled sponsors like Lee Hwa Jewellary to showcase its first ever bridal collection and M•A•C presenting their make-up products used in the show and other cosmetics to the audience thus assisted to publicize their fascinating products and the amazing works of theirs.
The event organizer also aimed to build a network in Southeast Asia where people can come to Singapore both for the regional press, international media, buyers, so it becomes a platform for discovery not just for Singapore designers but also for Asian and regional designers.
With such a fashion festival being held in Singapore, it allows Singapore and many more designers to see the prospect of boosting the world of fashion. Young designers may gain more experiences and hence news brands may be created. In addition, more people may be inspired and Singapore's fashion glitterati will be out in full force.
